{"title":"Beauty of joseon","description":"","products":[{"product_id":"8809782555508","title":"Beauty Of Joseon - Relief Sun Rice + Probiotics Spf50 - 50ml","description":"What it is\u003cbr\u003eThis serum is made for troubles with large pores and inflamed skin.\u003cbr\u003eContaining 60% propolis extract and 2% niacinamide, it helps to control sebum secretion and keeps the skin moist.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eKey ingredients\u003cbr\u003e\u003cbr\u003ePropolis extract 60%\u003cbr\u003eThere is a record that women in the Joseon Dynasty used honey and grain powder as a wash-off mask pack to care for their skin. As a skincare ingredient, proplis extract is effective for hydrating the skin improving inflammed skin.\u003cbr\u003e\u003cbr\u003eNiacinamide 2%\u003cbr\u003eAmong the various effects of niacinamide, it is especially helpful in controlling sebum secretion and maintaining the oil and moisture balance of the skin.\u003cbr\u003e\u003cbr\u003eBHA 0.5%\u003cbr\u003eAs a fat-soluble exfoliant, it helps to remove sebum and wastes accumulated in the pores.","brand":"Beauty Of Joseon","offers":[{"title":"Default Title","offer_id":44974469972175,"sku":"8809782555508","price":4575.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/8362\/5167\/files\/BEAUTY-OF-JOSEON-Relief-Sun-Rice-Probiotics-50ml-SPF50-bellubeauty-6.webp?v=1775719563"},{"product_id":"8809864766884","title":"Beauty Of Joseon - Matte Sun Stick Mugwort + Camilia SPF 50","description":"\u003cp\u003eWhat it is\u003cbr\u003eRelief Sun is a lightweight and creamy type organic sunscreen that's comfortable on skin. Even if you apply a large amount several times, it is not sticky and gives a moist finish like that of a light moisturizing cream. Containing 30% rice extract and grain fermented extracts, it provides moisture and nourishment to the skin.\u003cbr\u003e\u003cbr\u003eLightweight cream texture\u003cbr\u003eIt is similar to a light moisturizing cream, and it is not sticky or slippery even if you apply it several times.\u003cbr\u003eAfter absorption, it provides a natural glow without a white cast.\u003cbr\u003eEven if you apply a large amount before makeup, it does not clump or get cakey.\u003cbr\u003e\u003cbr\u003eRice extract 30% + Grain fermented extracts\u003cbr\u003eRice and grain fermented extracts are rich in vitamins B, C, E, amino acids, and minerals which help to moisturize dry skin and comfortably calm the skin.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eSPF \u0026amp; PA Protection\u003cbr\u003eSPF and PA tests were completed in labs in both Korea and Spain, and the results are as follows.\u003cbr\u003e\u003cbr\u003e[SPF]\u003cbr\u003eKorean Lab : 52.5±5.8\u003cbr\u003eSpain Lab : 63.1±0.6\u003cbr\u003e\u003cbr\u003e[PA]\u003cbr\u003eKorean Lab : UVA PF 16.1±2.4 P++++\u003cbr\u003eSpain Lab : UVA PF 19 P++++\u003cbr\u003e\u003cbr\u003eKey ingredients\u003cbr\u003e\u003cbr\u003eRice extract 30% + Grain fermented extracts\u003cbr\u003eRice has played a very important role as a staple food and skin care ingredient in Korean history.\u003cbr\u003eIn the Joseon Dynasty, rice bran water was used like the toner of today, and was called Beauty Water, used for beautiful skin. Rice bran is rich in amino acids and minerals, helping to moisturize dry skin.\u003c\/p\u003e","brand":"Beauty Of Joseon","offers":[{"title":"Default Title","offer_id":44974470004943,"sku":"8809864766884","price":5617.5,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/8362\/5167\/files\/Beauty-Of-Joseon---Matte-Sun-Stick-Mugwort-_-Camilia-SPF-50_978e21b1-bacd-4376-af5b-2883e1e32b04.jpg?v=1775719564"},{"product_id":"8809657114960","title":"Beauty of Joseon - Glow Serum Propolis + Niacinamide - 30ml","description":"What it is\u003cbr\u003eThis serum is made for troubles with large pores and inflamed skin.\u003cbr\u003eContaining 60% propolis extract and 2% niacinamide, it helps to control sebum secretion and keeps the skin moist.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eKey ingredients\u003cbr\u003e\u003cbr\u003ePropolis extract 60%\u003cbr\u003eThere is a record that women in the Joseon Dynasty used honey and grain powder as a wash-off mask pack to care for their skin. As a skincare ingredient, proplis extract is effective for hydrating the skin improving inflammed skin.\u003cbr\u003e\u003cbr\u003eNiacinamide 2%\u003cbr\u003eAmong the various effects of niacinamide, it is especially helpful in controlling sebum secretion and maintaining the oil and moisture balance of the skin.\u003cbr\u003e\u003cbr\u003eBHA 0.5%\u003cbr\u003eAs a fat-soluble exfoliant, it helps to remove sebum and wastes accumulated in the pores.","brand":"Beauty Of Joseon","offers":[{"title":"Default Title","offer_id":44974470037711,"sku":"8809657114960","price":4875.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/8362\/5167\/files\/BeautyOfJoseon-GlowDeepSerumRice_Alpha-Arbutin-30ml2_a9b0df28-d90a-4a64-bb39-c9523cce2961.jpg?v=1775719565"},{"product_id":"8809738313862","title":"Beauty Of Joseon - Ginseng Essence Water Mini - 40ml","description":"Ginseng has been a cherished herb in Korean history, renowned for its benefits to our overall health and particularly our skin. Our Ginseng Essence Water, made with 80% ginseng water, harnesses the natural power of ginseng, nourishing and hydrating the skin deeply. This essence not only supplies your skin with ample moisture and nutrients but also ensures long-lasting hydration.\u003cbr\u003eUniform skin tone\u003cbr\u003eThis essence calms down the skin surface where dead skin cells occur and helps make the skin tone even by improving the skin texture to be smooth and bright.\u003cbr\u003e\u003cbr\u003eNutrient Supply\u003cbr\u003eIt is an essence type that contains niacinamide, which helps to balance the moisture level of the skin and protect it from external stimuli while forming a strong moisture barrier on the skin.\u003cbr\u003e\u003cbr\u003eIntensive Moisture Supply\u003cbr\u003eContaining 80% ginseng water, it helps to maintain deep moisture in the skin for a long time and keeps the skin healthy.\u003cbr\u003e\u003cbr\u003eHOW TO USE:\u003cbr\u003eAfter cleansing, pour a few drops into your hands and pat gently onto the face.","brand":"Beauty Of Joseon","offers":[{"title":"Default Title","offer_id":44974470070479,"sku":"8809738313862","price":1950.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/8362\/5167\/files\/8809738313862.webp?v=1775719566"},{"product_id":"8809738316139","title":"Beauty Of Joseon - Revive Snail Serum","description":"The Repair Serum from Beauty of Joseon is now the Revive Serum: Ginseng + Snail Mucin with new packaging, but it still has the same great ingredients to bring nourishment to lackluster skin.\u003cbr\u003e\u003cbr\u003eRestore your complexion with this luxurious, silky serum enriched with traditional Korean herbal ingredients (‘hanbang’). Antioxidant-rich ginseng root water supports circulation to help plump up areas with fine lines and wrinkles. In fact, ginseng is widely regarded as a superfood and known for its healing properties. Snail mucin filtrate evens skin tone, reduces hyperpigmentation \u0026amp; scarring, and also improves cell turnover to give your skin a healthy, even glow. \u003cbr\u003e\u003cbr\u003eBest for dry, normal and combination skin types, we recommend trying out the other serums from Beauty of Joseon, including the Glow Serum and Calming Serum.\u003cbr\u003e\u003cbr\u003eHOW TO USE:\u003cbr\u003e\u003cbr\u003eApply 2-3 drops to the skin and pat in gently to aid absorption.\u003cbr\u003eWe recommend using daily, both in the morning and at night.","brand":"Beauty Of Joseon","offers":[{"title":"Default Title","offer_id":44974470103247,"sku":"8809738316139","price":5550.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/8362\/5167\/files\/pLNo1P.8809738316139.jpg?v=1775719567"},{"product_id":"8809968130239","title":"Beauty Of Joseon - Rice Milk Cleansing Foam","description":"What it is\u003cbr\u003e\u003cbr\u003eDuring the Joseon Dynasty, rice bran water, known as migamsu, was used to beautify the skin, much like today's toner or essence. Glow Replenishing Rice Milk modernizes this tradition to maximize skincare benefits. The nutrient-rich rice extract and rice amino acids penetrate deeply to hydrate and smooth dry, rough skin. This toner features a unique dual-layer formula: a moisture layer filled with rice extract for hydration and a powder layer to control sebum. It helps soothe sensitive skin and create a smoother texture, making it an ideal choice for achieving a radiant complexion.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eDeep Hydration from within \u0026amp; Antioxidant Protection\u003cbr\u003eFormulated with rice extract and rice amino acids, this toner enhances antioxidant and moisturizing effects, providing deep hydration that prevents inner skin dryness and keeps your skin comfortable and moisturized all day long.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eRefreshing Dual-Layer Formula\u003cbr\u003eFeaturing a unique dual-layer formula, it has a moisture layer filled with rice extract and a powder layer to control sebum. This combination delivers a non-greasy, fresh finish. The sebum control powder helps absorb sebum and care for pores, making it beneficial for red or acne-prone skin.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eVersatile Daily Toner for All Seasons\u003cbr\u003eSuitable for use in all four seasons, this daily toner combines the deep moisturizing properties reminiscent of Ginseng Essence Water with the refreshing sensation of Green Plum Refreshing Toner. Adaptable to various skin types, it caters to your skin's changing needs throughout the year.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eKey Ingredients:\u003cbr\u003e\u003cbr\u003eRice Extract\u003cbr\u003eRich in vitamins, minerals, and antioxidants, rice extract helps restore the skin's natural health, leaving it clear and radiant.\u003cbr\u003e\u003cbr\u003eRice Amino Acid\u003cbr\u003eExtracted under optimal conditions from rice cells and callus, this ingredient increases amino acid content, aiding in antioxidant and moisturizing effects.\u003cbr\u003e\u003cbr\u003eSebum Control Powder\u003cbr\u003eThis ingredient helps absorb sebum, care for pores, and purify the skin, soothing sensitive and reddened skin while keeping it hydrated.","brand":"Beauty Of Joseon","offers":[{"title":"Default Title","offer_id":44974470136015,"sku":"8809968130239","price":6000.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/8362\/5167\/files\/pLwwxF.57661.jpg?v=1775719568"},{"product_id":"8809875906477","title":"Beauty Of Joseon - Light On Serum + Vitamin C - 30ml","description":"What it is\u003cbr\u003e\u003cbr\u003eIt is an brightening serum that contains Centella Asiatica extract and Vitamin C as main ingredients.\u003cbr\u003e\u003cbr\u003eThe disadvantages of existing pure vitamin C products in the market, such as stickiness, greasiness, and dryness, were improved. Also, the irritation level of the product was reduced as well by using highly stable vitamin C derivatives. Organic Centella asiatica extract with a high active ingredient content is used and blended together to further enhance skin soothing and moisturization.\u003cbr\u003e\u003cbr\u003eKey ingredients\u003cbr\u003e\u003cbr\u003eCentella Asiatica Extract 68%\u003cbr\u003eCentella asiatica, which has long been used for medicinal purposes in Asia, is also called tiger grass because wounded tigers actually used to heal their injuries by rolling around in centella asiatica. \u003cbr\u003eMadecassoside, Asiaticoside, Madecassic acid, and Asiatic acid from centella asiatica are effective in soothing and regenerating the skin and also help manage moisture and improve skin tone.\u003cbr\u003e3-O-Ethyl Ascorbic Acid 10%\u003cbr\u003eIt is a vitamin C derivative with improved stability over pure vitamin C that can maintain a stable state for 90 days even at 40°C. Compared to other vitamin C derivatives, it has high skin affinity, so it provides excellent absorption and is less irritating, working on the skin comfortably.","brand":"Beauty Of Joseon","offers":[{"title":"Default Title","offer_id":44974470168783,"sku":"8809875906477","price":4200.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/8362\/5167\/files\/pLN1G0.8809875906477.jpg?v=1775719569"},{"product_id":"8809738315897","title":"Beauty Of Joseon - Handbag Discovery Kit","description":"Hanbang, the Korean approach to holistic health and wellness which incorporates traditional Korean ingredients that have been used for centuries in medicinal and beauty practices. The Beauty of Joseon Hanbang Serum Discover Kit contains four of their bestselling serums that contain a range of traditional ingredients such as Ginseng, Rice, Green Tea and propolis.\u003cbr\u003e\u003cbr\u003eThese natural ingredients aid in hydrating the skin, as well as evening out the complexion and restoring radiance - promoting better skin health.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eWhat comes in the Beauty of Joseon Hanbang Serum Discovery Set?\u003cbr\u003e\u003cbr\u003eBEAUTY OF JOSEON Glow Serum: Propolis + Niacinamide 10ml\u003cbr\u003e\u003cbr\u003eEnhance your natural beauty with the Beauty of Joseon Glow Serum, containing propolis and niacinamide to soothe sensitive skin concerns and even out the complexion. This serum aims to reduce the appearance of redness, even out the appearance of skin tone and texture and nourish the skin to give your skin that dewy look.\u003cbr\u003e\u003cbr\u003eBEAUTY OF JOSEON Glow Deep Serum: Rice + Alpha-Arbutin 10ml\u003cbr\u003e\u003cbr\u003eThe Beauty of Joseon Glow Deep Serum is a brightening facial serum that works to even out the appearance of skin tone and texture to promote a glowing complexion. Using a combination of traditional Korean ingredients along with modern-day technology to reduce dark spots and restore radiance.\u003cbr\u003e\u003cbr\u003eBEAUTY OF JOSEON Calming Serum: Green Tea and Panthenol 10ml\u003cbr\u003e\u003cbr\u003eCalm and soothe sensitive skin the Korean way, using traditional herbal ingredients such as green tea and mugwort that provide moisture and cool the skin. The Beauty of Joseon Calming Serum uses this combination of ingredients to reduce the appearance of redness and heal compromised skin, promoting a healthier-looking complexion.\u003cbr\u003e\u003cbr\u003eBEAUTY OF JOSEON Revive Serum: Ginseng + Snail Mucin 10ml\u003cbr\u003e\u003cbr\u003eRevive dull, tired-looking skin with the Beauty of Joseon Revive Serum, an anti-ageing facial serum that deeply nourishes and hydrates dry skin. Containing the traditional Korean herb, Ginseng, in combination with snail mucin, this serum can reduce the appearance of fine lines and wrinkles while repairing dry skin.","brand":"Beauty Of Joseon","offers":[{"title":"Default Title","offer_id":44974470201551,"sku":"8809738315897","price":8100.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/8362\/5167\/files\/pLNQHp.8809738315897.jpg?v=1775719570"},{"product_id":"8809864752689","title":"Beauty Of Joseon - Ginseng Moist Sun Serum (SPF 50+ PA++++)","description":"\u003cp\u003eThe UV rays that bombard us during our daily activities damage skin tissue, causing reduced skin elasticity and aging. Therefore, using sunscreen is an essential step to protect the skin exposed to such photoaging every day.\u003cbr\u003e However, factors such as the oily and sticky texture of sunscreen, white cast, and the annoyance of adding it to the skincare routine cause many to neglect its use. That is why we wanted to create a product that can provide both sun protection and skin care without the common disadvantages of sunscreen.\u003cbr\u003e  To achieve this, we selected ginseng, a key BOJ and Hanbang ingredient whose effectiveness has been proven through numerous studies, as the main element. Saponin, which is abundant in ginseng extract, has an anti-aging effect, helps to improve wrinkles, and supplies nourishment to the skin.\u003cbr\u003e In addition, the capsule-type serum formula without surfactant ingredients absorbs into the skin moistly and refreshingly, completely protecting the skin from UV rays.\u003cbr\u003e Moist and light daily sun care\u003c\/p\u003e  \u003cp\u003eThe moisturizing serum formula provides a moist and fresh finish. It also does not cause makeup smudging as there is no white cast or stickiness. The texture lightly absorbs into the skin and provides gentle UV protection effect without stressing the skin.\u003cbr\u003e CLEAR-FENCE capsule formula\u003c\/p\u003e  \u003cp\u003eThe UV-blocking filter and capsulated active ingredients are naturally blended with the surfactant-free serum and absorbed into the skin evenly. It does not only blocks UV rays but also provides moisture and nourishment to help create healthier skin.\u003c\/p\u003e","brand":"Beauty Of Joseon","offers":[{"title":"Default Title","offer_id":44974470234319,"sku":"8809864752689","price":4200.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/8362\/5167\/files\/8809864752689.jpg?v=1775719571"},{"product_id":"8809738310960","title":"Beauty Of Joseon - Ginseng Essence Water - 150ml","description":"Ginseng has been a cherished herb in Korean history, renowned for its benefits to our overall health and particularly our skin. Our Ginseng Essence Water, made with 80% ginseng water, harnesses the natural power of ginseng, nourishing and hydrating the skin deeply. This essence not only supplies your skin with ample moisture and nutrients but also ensures long-lasting hydration.\u003cbr\u003e\u003cbr\u003eUniform skin tone\u003cbr\u003eThis essence calms down the skin surface where dead skin cells occur and helps make the skin tone even by improving the skin texture to be smooth and bright.\u003cbr\u003e\u003cbr\u003eNutrient Supply\u003cbr\u003eIt is an essence type that contains niacinamide, which helps to balance the moisture level of the skin and protect it from external stimuli while forming a strong moisture barrier on the skin.\u003cbr\u003e\u003cbr\u003eIntensive Moisture Supply\u003cbr\u003eContaining 80% ginseng water, it helps to maintain deep moisture in the skin for a long time and keeps the skin healthy.\u003cbr\u003e\u003cbr\u003eHOW TO USE:\u003cbr\u003eAfter cleansing, pour a few drops into your hands and pat gently onto the face","brand":"Beauty Of Joseon","offers":[{"title":"Default Title","offer_id":44974470267087,"sku":"8809738310960","price":5100.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/8362\/5167\/files\/pL6eaC.8809738310960.jpg?v=1775719572"},{"product_id":"8809738316993","title":"Beauty Of Joseon - Red Bean Water Gel","description":"Offers refreshing hydration and sebum control for oily skin with active sebum secretion. Infused with 44% Haenam Red Bean Extract rich in Saponin that effectively absorbs excessive sebum. Peptide Complex (SH-Oligopeptide-1, SH-Oligopeptide-2, SH-Polypeptide-1) helps maintain optimal level of skin growth factors and improves wrinkles for healthy, youthful skin express. Lightweight gel texture replenishes ample moisture deep into skin while minimizing the oily feeling, leaving skin fresh with comforts.\u003cbr\u003e\u003cbr\u003eIngredients :\u003cbr\u003ePhaseolus angularis seed extract (441,000 ppm), water, butylene glycol, glycerin, 1,2-hexanediol, methyl trimethicone, acrylates\/c10-30 alkyl acrylate crosspolymer, tromethamine, glyceryl glucoside, c12-14 alketh-12, maltodextrin, ammonium acryloyldimethyltaurate\/vp copolymer, dimethicone\/vinyl dimethicone crosspolymer, dimethicone crosspolymer, ethylhexylglycerin, betaine, panthenol, allantoin, dipotassium glycyrrhizate, polyquaternium-51, xanthan gum, disodium edta, glyceryl acrylate\/acrylic acid copolymer, dioscorea japonica root extract, glucose, sodium citrate, beta-glucan, hydrolyzed corn starch, citric acid, sucrose, caprylyl glycol, helianthus annuus (sunflower) seed oil, tocopherol, cyanocobalamin, glycine, serine, glutamic acid, magnesium ascorbyl phosphate, aspartic acid, leucine, acetyl hexapeptide-8, alanine, lysine, arginine, tyrosine, phenylalanine, proline, threonine, valine, isoleucine, histidine, cysteine, methionine, sh-oligopeptide-1, sh-oligopeptide-2, sh-polypeptide-1\u003cbr\u003e\u003cbr\u003eHow to use :\u003cbr\u003e\u003cbr\u003eAt the last step of your skincare routine, apply an appropriate amount on your face and neck and massage gently into your skin for better absorption.","brand":"Beauty Of Joseon","offers":[{"title":"Default Title","offer_id":44974470299855,"sku":"8809738316993","price":5550.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/8362\/5167\/files\/pLNuXm.8809738316993.jpg?v=1775719573"},{"product_id":"8809525249565","title":"Beauty Of Joseon - Dynasty Cream - 50ml","description":"Long Lasting Hydration, All Day Long: With a unique blend of 2% niacinamide and 2% squalane, Dynasty Cream expertly maintains your skin's oil-moisture balance. Immerse your skin with Dynasty Cream. Specially formulated to address dry skin, this Korean moisturizer reigns supreme in hydrating your face.\u003cbr\u003eRadiant Dewy Complexion: Dynasty Cream stands out with its luxuriously dense and firm texture, a hallmark of Beauty of Joseon's creams. This proprietary texture offers more than just moisture; it delivers a dewy, radiant finish to your skin.\u003cbr\u003eAll-in-One Solution: Dynasty Cream isn't just any moisturizer – it's your complete skincare solution. Packed with multiple benefits, it balances oil and moisture, protects from external elements, and enhances your skin's radiance. Experience the power of an all-in-one cream that simplifies your skincare routine while delivering remarkable results.\u003cbr\u003eDouble Moisturizer: Revel in the dual-action benefits of our Dynasty Cream. This facial moisturizer not only hydrates your facial skin, but also extends its nurturing touch to your delicate eye area.","brand":"Beauty Of Joseon","offers":[{"title":"Default Title","offer_id":44974470332623,"sku":"8809525249565","price":5400.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/8362\/5167\/files\/pL61t9.8809525249565.jpg?v=1775719575"},{"product_id":"8809738315866","title":"Beauty Of Joseon - Cleansing Oil","description":"The Beauty of Joseon Ginseng Cleansing Oil is a first cleanser\/makeup remover made with 50% soybean oil and 0.1% ginseng seed oil using the micellar technology. The smooth texture glides over skin to gently yet effectively lift and remove sunscreen, makeup and other oily impurities without clogging the pores.\u003cbr\u003e\u003cbr\u003eBeauty of Joseon’s Ginseng Cleansing Oil gently dissolves and emulsifies sunscreen, debris, and makeup from the skin. Made of 50% Glycine Soja (soybean) oil, this cleanser is lightweight, but thoroughly effective while cleansing. Using the power of micellar (a particle composed of water and oil), this cleanser attracts residue for gentle removal, while supplying the skin with moisture deep within the skin barrier. Ginseng seed oil also offers a subtle fresh grass scent and hydrating properties to calm and protect the skin. It rinses clean without any residue.","brand":"Beauty Of Joseon","offers":[{"title":"Default Title","offer_id":44974470365391,"sku":"8809738315866","price":8250.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/8362\/5167\/files\/pLNMAq.8809738315866.jpg?v=1775719575"},{"product_id":"8809968130123","title":"Beauty Of joseon - Green plump Refreshing toner - 150ml","description":"The natural rhythm of our skin involves a 28-day cycle of cell regeneration and exfoliation. If this process is hindered by dead skin cells clogging our pores, it can lead to inflammation and dull skin tone.\u003cbr\u003e\u003cbr\u003eWith this in mind, we've formulated a gentle, lightweight toner to help sweep away residual dead skin cells and sebum that may linger post-cleansing.\u003cbr\u003e\u003cbr\u003eAt the heart of our toner is the power of plum, a long-standing herbal remedy, now harnessed for its cosmetic benefits in skin texture care and dead cell removal. Working in harmony with mung bean extract—a skin-soothing powerhouse—and the chemical exfoliants AHA and BHA, this toner is all set to revitalize your skin's natural glow.\u003cbr\u003e\u003cbr\u003eHOW TO USE:\u003cbr\u003e\u003cbr\u003eAfter cleansing in the morning and evening, moisten a cotton pad and gently wipe the skin from the inside to the outside.\u003cbr\u003eOr, you place a sufficient amount on the palm of your hand and dab lightly to absorb.\u003cbr\u003eCash on Delivery Across Pakistan.","brand":"Beauty Of Joseon","offers":[{"title":"Default Title","offer_id":44974470398159,"sku":"8809968130123","price":5250.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/8362\/5167\/files\/pLNdAc.8809968130123.jpg?v=1775719576"},{"product_id":"8809738316412","title":"Beauty Of Joseon - Pathenol Serum","description":"A calming serum enriched with naturally-derived Hanbang ingredients for calming \u0026amp; moisturizing.\u003cbr\u003e\u003cbr\u003eCalming Solution:\u003cbr\u003eGreen tea leaf water 76.49% + Panthenol 2%\u003cbr\u003e\u003cbr\u003eMain ingredients:\u003cbr\u003eArtemisia vulgaris extract, Centella asiatica extract,Glycerin, Sodium hyaluronate, Propolis extract\u003cbr\u003e\u003cbr\u003eVolume:\u003cbr\u003e\u003cbr\u003e30ml\u003cbr\u003e\u003cbr\u003eSuggested Use:\u003cbr\u003e\u003cbr\u003eApply a proper amount of serum onto the face and pat gently to help absorption.\u003cbr\u003e\u003cbr\u003eIngredients:\u003cbr\u003e\u003cbr\u003eCamellia Sinensis Leaf Water, Water, Methylpropanediol, Glycerin, Butylene Glycol, Centella Asiatica Extract, Panthenol, Pentylene Glycol, 1,2-Hexanediol, Chondrus Crispus Extract, Saccharum Officinarum (Sugarcane) Extract, Artemisia Vulgaris Extract, Melia Azadirachta Leaf Extract, MeliaAzadirachta Flower Extract, Theobroma Cacao (Cocoa) Seed Extract, Propolis Extract, Diethoxyethyl lSuccinate, Betaine, Octanediol, Acrylates\/C10-30 Alkyl Acrylate Crosspolymer, Allantoin, Sodium Polyacryloyldimethyl Taurate, Tromethamine, Ethylhexylglycerin, Dipotassium Glycyrrhizate, Polyquaternium-51, Glyceryl Acrylate\/Acrylic Acid Copolymer, Sodium Phytate, Dextrin, Tocopherol","brand":"Beauty Of Joseon","offers":[{"title":"Default Title","offer_id":44974470430927,"sku":"8809738316412","price":5550.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/8362\/5167\/files\/pLNXw1.8809738316412.jpg?v=1775719577"},{"product_id":"8809606851663","title":"Beauty Of Joseon - Renew Radiance Cleansing Balm - 100ml","description":"\u003cp\u003e\u003cspan\u003eIt is a balm-type cleansing oil that gently melts eye, lip, base makeup and sebum. It contains rice bran and various grain extracts, so the skin does not get dry and remains moist.\u003c\/span\u003e\u003c\/p\u003e","brand":"Beauty Of Joseon","offers":[{"title":"Default Title","offer_id":44974470463695,"sku":"8809606851663","price":6000.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/8362\/5167\/files\/IMG-2848_1200x1200_42bd894d-d180-42c1-87e3-3a4a238387b8.jpg?v=1775719579"},{"product_id":"8809738314678","title":"Beauty Of Joseon - Green Plum Refreshing Cleanser - 100ml","description":"\u003cp\u003e\u003cspan\u003eChoosing a cleanser involves finding a balance between thorough cleansing and maintaining the skin's barrier health. Our Green Plum Refreshing Cleanser, with its gentle, slightly acidic formulation, harnesses the power of plant-derived extracts from plum and mung bean seeds to achieve just that.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHypoallergenic, slightly acidic formula\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eHealthy skin is slightly acidic because of the acidic components secreted by the sweat and sebaceous glands. When these acidic components decrease, the skin's defense weakens, making it easy for the skin to become sensitive. Green Plum Refreshing Cleanser is a slightly acidic cleanser that helps to cleanse the face without damaging the natural skin barrier.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMoist gel formula\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eIt does not dry out the skin and provides a moist feeling even after cleansing.\u003c\/span\u003e\u003c\/p\u003e","brand":"Beauty Of Joseon","offers":[{"title":"Default Title","offer_id":44974470496463,"sku":"8809738314678","price":4650.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/8362\/5167\/files\/green_plum_3.jpg?v=1775719580"},{"product_id":"8809968132523","title":"Beauty of joseon - Revive Under Eye Patch Ginseng + Retinal 60 Patches","description":"\u003cp\u003e\u003cstrong data-start=\"265\" data-end=\"402\"\u003eA revitalizing under-eye treatment infused with ginseng extract and retinal to help firm, smooth, and brighten the delicate eye area.\u003c\/strong\u003e\u003cspan\u003e Beauty of Joseon Revive Under Eye Patches deliver targeted care to reduce the appearance of fine lines, puffiness, and tired-looking eyes.\u003c\/span\u003e\u003c\/p\u003e","brand":"Beauty Of Joseon","offers":[{"title":"Default Title","offer_id":44974470529231,"sku":"8809968132523","price":6525.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/8362\/5167\/files\/710ciwd3zrL._AC_UF10001000_QL80.jpg?v=1775719581"},{"product_id":"beauty-of-joseon-relief-sun-aqua-fresh-rice-b5-spf50-pa-50ml","title":"Beauty of Joseon - Relief Sun Aqua-Fresh : Rice + B5 (SPF50+ PA++++) - 50ml","description":"\u003cp class=\"about-intro\"\u003eRelief Sun Aqua-Fresh: Rice + B5 (SPF50+ PA++++) is an ultra-lightweight fluid sunscreen made with rice seed water and Panthenol (Vitamin B5) that absorbs in seconds for a sheer, non-greasy, refreshing finish — ideal for oily, combination, and acne-prone skin.\u003c\/p\u003e \u003cdiv class=\"sub-title\"\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/div\u003e \u003cul style=\"list-style: none; padding: 0; margin: 0;\"\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e SPF50+ PA++++ broad-spectrum UV protection with a non-sticky, no white cast finish\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Formulated with 30% Rice Seed Water for hydration, vitamins, minerals, and antioxidants\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Panthenol (Vitamin B5) strengthens the skin's moisture barrier and soothes UV-stressed skin\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Ultra-lightweight fluid texture absorbs instantly for a fresh, sheer, non-greasy feel\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Clinically proven to be non-comedogenic and to soothe irritated skin\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Ideal for oily, combination, and acne-prone skin\u003c\/li\u003e \u003c\/ul\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":44987971567823,"sku":"TG-010631","price":3699.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/8362\/5167\/files\/TG-010631.jpg?v=1776515962"},{"product_id":"beauty-of-joseon-glow-serum-propolis-niacinamide-30ml","title":"Beauty Of Joseon - Glow Serum Propolis + Niacinamide 30Ml","description":"\u003cp class=\"about-intro\"\u003eGlow Serum: Propolis + Niacinamide is a cushiony, honey-textured serum with 60% propolis extract and 2% Niacinamide that refines pores, hydrates, and calms reactive skin for a glassy, smooth, and radiant complexion.\u003c\/p\u003e \u003cdiv class=\"sub-title\"\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/div\u003e \u003cul style=\"list-style: none; padding: 0; margin: 0;\"\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e 60% propolis extract delivers powerful anti-inflammatory and antioxidant benefits to soothe reactive skin\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e 2% niacinamide balances excess sebum, refines pores, and brightens and evens skin tone\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e BHA (betaine salicylate, 0.5%) gently exfoliates for smoother, clearer-looking skin\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Honey-like cushiony texture absorbs fully without stickiness or residue\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Suitable for all skin types, especially oily, blemish-prone, and combination skin\u003c\/li\u003e \u003c\/ul\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":44987971600591,"sku":"TG-000979","price":4099.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/8362\/5167\/files\/3_cd0d71ac-59ff-4781-ae4a-1a4cb0ac0daf.png?v=1776515963"},{"product_id":"beauty-of-joseon-glow-deep-serum-rice-arbutin-30ml","title":"Beauty Of Joseon Glow Deep Serum Rice + Arbutin 30Ml","description":"\u003cp class=\"about-intro\"\u003eGlow Deep Serum: Rice + Alpha-Arbutin is a brightening serum with 68% rice bran water and 2% Alpha-Arbutin that targets dark spots, hyperpigmentation, and uneven skin tone for a visibly brighter, more even, and luminous complexion.\u003c\/p\u003e \u003cdiv class=\"sub-title\"\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/div\u003e \u003cul style=\"list-style: none; padding: 0; margin: 0;\"\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e 68% rice bran water delivers amino acids, minerals, and Vitamin E for deep moisture and brightening\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e 2% alpha-arbutin inhibits melanin production to visibly fade dark spots and even skin tone\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Niacinamide and panthenol reinforce the skin barrier and support a healthy, radiant complexion\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Lightweight, watery texture absorbs quickly without greasiness or stickiness\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Recommended for PM use — alpha-arbutin is sensitive to light and heat\u003c\/li\u003e \u003c\/ul\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":44987971633359,"sku":"TG-000985","price":4099.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/8362\/5167\/files\/TG-000985.png?v=1776515965"},{"product_id":"beauty-of-joseon-ground-rice-and-honey-glow-mask-150ml","title":"Beauty of Joseon - Ground Rice and Honey Glow Mask - 150ml","description":"\u003cp class=\"about-intro\"\u003eA wash-off mask made with Korean rice extracts and honey to help brighten, soothe, hydrate, and gently exfoliate skin in one step.\u003c\/p\u003e \u003cdiv class=\"sub-title\"\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/div\u003e \u003cul style=\"list-style: none; padding: 0; margin: 0;\"\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Ground rice powder gently exfoliates dead skin cells to reveal a brighter, more luminous complexion\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Honey extract deeply nourishes and locks in moisture for soft, supple skin\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Simultaneously brightens, soothes, hydrates, and exfoliates in one step\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Suitable for all skin types including sensitive skin\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Use 1–2 times per week for a healthy, glowing complexion\u003c\/li\u003e \u003c\/ul\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":44987971666127,"sku":"TG-010632","price":5649.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/8362\/5167\/files\/TG-010632.png?v=1776515966"},{"product_id":"beauty-of-joseon-dynasty-cream-50ml","title":"Beauty of Joseon Dynasty Cream 50ml","description":"\u003cp class=\"about-intro\"\u003eDynasty Cream is Beauty of Joseon's first-ever product and enduring bestseller — a rich, creamy moisturiser infused with rice bran water, ginseng root water, squalane, hyaluronic acid, and honey extract that delivers long-lasting dewy hydration and a subtle natural glow.\u003c\/p\u003e \u003cdiv class=\"sub-title\"\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/div\u003e \u003cul style=\"list-style: none; padding: 0; margin: 0;\"\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Deeply hydrates with rice bran water (29%) and ginseng root water (5%) delivering vitamins, amino acids, and minerals\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Niacinamide and squalane balance sebum levels, soothe, and target texture for a healthier-looking complexion\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Provides a dewy, glass-skin glow with a nourishing, makeup-friendly formula\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Silicone-free formula suitable for all skin types, especially normal to dry\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Beauty of Joseon's original bestseller — loved for its rich, yet non-heavy feel\u003c\/li\u003e \u003c\/ul\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":44987971698895,"sku":"TG-012224","price":5699.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/8362\/5167\/files\/TG-012224.png?v=1776515966"},{"product_id":"beauty-of-joseon-red-bean-refreshing-pore-mask-140ml","title":"Beauty of Joseon Red bean Refreshing Pore Mask 140ml","description":"\u003cp class=\"about-intro\"\u003eThe Red Bean Refreshing Pore Mask is a non-drying clarifying wash-off mask inspired by the Joseon-era tradition of cleansing with ground red beans — using kaolin clay and red bean extract to gently exfoliate, absorb excess sebum, and clarify pores without uncomfortable tightness.\u003c\/p\u003e \u003cdiv class=\"sub-title\"\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/div\u003e \u003cul style=\"list-style: none; padding: 0; margin: 0;\"\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Kaolin clay absorbs excess sebum and helps clear clogged pores without over-drying\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Red bean extract (saponin-rich) gently exfoliates and refines skin texture for a smoother look\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Non-drying formula leaves skin feeling refreshed and balanced after each use\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Suitable for oily, combination, and blemish-prone skin\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Vegan formula inspired by the Joseon-era tradition of cleansing with ground red beans\u003c\/li\u003e \u003c\/ul\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":44987971731663,"sku":"TG-011560","price":5699.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/8362\/5167\/files\/TG-011560.png?v=1776515968"},{"product_id":"beauty-of-joseon-red-bean-water-gel-100ml","title":"Beauty of Joseon Red Bean Water Gel\/100ml","description":"\u003cp class=\"about-intro\"\u003eRed Bean Water Gel is a lightweight jelly moisturiser formulated with saponin-rich red bean extract and a special blend of three peptides that delivers intense, bouncy hydration while keeping oil-moisture levels in balance — the ideal moisturiser for oily and combination skin.\u003c\/p\u003e \u003cdiv class=\"sub-title\"\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/div\u003e \u003cul style=\"list-style: none; padding: 0; margin: 0;\"\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Red bean extract (saponin-rich) acts as a sebum-absorbing humectant that hydrates while controlling excess oil\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Three-peptide blend supports skin bounce and firmness for a plumper-looking complexion\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Panthenol soothes skin and helps reinforce the moisture barrier\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Lightweight jelly texture absorbs effortlessly without heaviness or stickiness\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Best for oily and combination skin — suitable for all skin types\u003c\/li\u003e \u003c\/ul\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":44987971764431,"sku":"TG-000992","price":4399.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/8362\/5167\/files\/12_dc3c667f-1a21-4321-9677-d59210bb617e.png?v=1776515969"},{"product_id":"beauty-of-joseon-green-plum-refreshing-cleanser-100ml","title":"Beauty Of Joseon Green Plum Refreshing Cleanser 100Ml","description":"\u003cp class=\"about-intro\"\u003eGreen Plum Refreshing Cleanser is a pH-balanced gentle daily gel cleanser infused with plum water and Mung Bean extract that deeply cleanses and refreshes skin while supporting the moisture barrier — leaving skin dewy and hydrated, never dry or tight.\u003c\/p\u003e \u003cdiv class=\"sub-title\"\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/div\u003e \u003cul style=\"list-style: none; padding: 0; margin: 0;\"\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e pH-balanced, slightly acidic formula works with skin's natural barrier — never strips or over-dries\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Green plum (Prunus Mume) water and mung bean extract deeply cleanse and hydrate simultaneously\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Leaves skin feeling refreshed, soft, and comfortable — never tight after rinsing\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Suitable for all skin types as the second step of a double cleanse\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Vegan and fragrance-free\u003c\/li\u003e \u003c\/ul\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":44987971797199,"sku":"TG-000986","price":5199.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/8362\/5167\/files\/33_1dac731d-65b7-4ec9-b0ee-4a3e61bc1805.png?v=1776515970"},{"product_id":"beauty-of-joseon-ginseng-cleansing-oil-210ml","title":"Beauty of Joseon Ginseng Cleansing Oil 210Ml","description":"\u003cp class=\"about-intro\"\u003eGinseng Cleansing Oil is a deep cleansing oil with ginseng and micellar technology that emulsifies on contact with water to gently lift away dirt, sebum, makeup, and impurities.\u003c\/p\u003e \u003cdiv class=\"sub-title\"\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/div\u003e \u003cul style=\"list-style: none; padding: 0; margin: 0;\"\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Micellar technology gently lifts away dirt, makeup, and excess sebum like a magnet — no harsh scrubbing needed\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Soybean oil and ginseng seed oil nourish and condition skin as it cleanses for a soft, bouncy result\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Emulsifies on contact with water for easy, complete rinsing without residue\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Suitable for all skin types including oily and blemish-prone skin\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Perfect first step of a double cleanse — follow with a water-based cleanser for best results\u003c\/li\u003e \u003c\/ul\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":44987971829967,"sku":"TG-000982","price":6989.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/8362\/5167\/files\/BeautyofJoseon-GinsengCleansingOil210ml-1388x1388_jpg.webp?v=1776515971"},{"product_id":"beauty-of-joseon-revive-serum-ginseng-snail-mucin-30ml","title":"Beauty of Joseon Revive Serum Ginseng + Snail Mucin 30Ml","description":"\u003cp class=\"about-intro\"\u003eRevive Serum: Ginseng + Snail Mucin is a firming, plumping serum with 63% ginseng root water and 3% snail mucin that hydrates and refreshes for skin that looks bouncier, feels healthier, and regains its natural elasticity.\u003c\/p\u003e \u003cdiv class=\"sub-title\"\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/div\u003e \u003cul style=\"list-style: none; padding: 0; margin: 0;\"\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e 63% Panax ginseng root water delivers saponin-rich antioxidants and long-lasting hydration\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Snail mucin (secretion filtrate) nourishes and hydrates for a visibly bouncier, plumper complexion\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Centella Asiatica and mushroom extracts provide instant calming and lasting moisture\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Lightweight, non-sticky mucin texture that layers seamlessly into any routine\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Suitable for all skin types — especially dry or tired skin that has lost elasticity\u003c\/li\u003e \u003c\/ul\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":44987971862735,"sku":"TG-000996","price":4099.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/8362\/5167\/files\/Untitled_50ff1c16-2c3e-409f-a75a-b2f9e561d3d9.png?v=1776515972"},{"product_id":"beauty-of-joeson-ginseng-essence-water-150ml","title":"Beauty of Joeson - Ginseng Essence Water 150Ml","description":"\u003cp class=\"about-intro\"\u003eA barrier-boosting essence packed with ginseng water and niacinamide for lasting hydration, antioxidant benefits, and a glow boost.\u003c\/p\u003e \u003cdiv class=\"sub-title\"\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/div\u003e \u003cul style=\"list-style: none; padding: 0; margin: 0;\"\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e 80% Panax ginseng root water delivers saponin-rich antioxidant benefits for a visible glow boost\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Niacinamide balances moisture levels, shields against external stressors, and reinforces the skin's barrier\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Gently sweeps away dead skin cell buildup for a smoother, brighter, and more even complexion\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Deeply nourishes for intense, long-lasting hydration that keeps skin looking healthy and plump\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Suitable for all skin types — use morning and night\u003c\/li\u003e \u003c\/ul\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":44987971895503,"sku":"TG-013956","price":5999.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/8362\/5167\/files\/l1_7eb4dba3-696e-4a6e-a7bd-5a87fd1bee3c.webp?v=1776515973"},{"product_id":"beauty-of-joseon-light-on-serum-centella-vita-c","title":"Beauty Of Joseon Light On Serum Centella + Vita C","description":"\u003cp class=\"about-intro\"\u003eA lightweight vitamin C serum with Centella asiatica that helps brighten, target skin texture, and soothe. Non-sticky and non-greasy.\u003c\/p\u003e \u003cdiv class=\"sub-title\"\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/div\u003e \u003cul style=\"list-style: none; padding: 0; margin: 0;\"\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Vitamin C (3-O-Ethyl Ascorbic Acid) brightens the complexion and targets dark spots and uneven skin tone\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Centella Asiatica soothes and calms irritated, sensitive skin while strengthening the skin barrier\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Lightweight, non-sticky, non-greasy texture suitable for all skin types including sensitive\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Helps improve skin texture and reduce the appearance of redness\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Use morning and night for best brightening results\u003c\/li\u003e \u003c\/ul\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":44987971928271,"sku":"TG-000989","price":4379.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/8362\/5167\/files\/1_04c5dde9-c911-42ab-a184-f32913fe553a.webp?v=1776515974"},{"product_id":"beauty-of-joseon-ginseng-moist-sun-serum-spf-50-pa","title":"Beauty Of Joseon Ginseng Moist Sun Serum (SPF 50+ PA++++)","description":"\u003cp\u003e\u003cstrong\u003eDescription:\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan\u003eEveryday exposure to UV rays can harm our skin, leading to reduced elasticity and premature aging. It's vital to use sunscreen for daily protection against these effects. Yet, many avoid sunscreen due to its typically oily texture, white cast, and inconvenience of inclusion in their skincare regimen.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eIn response to this, we aimed to create a product offering both effective sun protection and skincare benefits without the typical sunscreen drawbacks. We chose ginseng, a key ingredient in BOJ and Hanbang formulations, backed by countless studies highlighting its effectiveness. Ginseng extract, rich in saponin, provides anti-aging effects, helps improve wrinkles, and nourishes the skin.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan\u003eOur unique, surfactant-free capsule serum formula absorbs seamlessly into the skin, offering a refreshing feel and total protection from UV rays.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cspan\u003e\u003cstrong\u003eHOW TO USE:\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\u003cspan\u003ePump a generous amount and apply to areas of exposed skin.\u003c\/span\u003e\u003c\/li\u003e \u003cli\u003eReapply every 2-3 hours.\u003c\/li\u003e \u003c\/ul\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":44987971961039,"sku":"TG-000984","price":4799.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/8362\/5167\/files\/35_03429b1e-9ba9-4542-9fa6-6b124c590a3f.png?v=1776515975"},{"product_id":"beauty-of-joseon-radiance-cleansing-balm-100ml","title":"Beauty of Joseon Radiance Cleansing Balm\/100ml","description":"\u003cp class=\"about-intro\"\u003eRadiance Cleansing Balm is a gentle, hydrating balm-to-oil cleanser enriched with rice bran and grain extracts that effortlessly melts away even waterproof makeup and sunscreen — leaving skin feeling hydrated and soft, never stripped.\u003c\/p\u003e \u003cdiv class=\"sub-title\"\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/div\u003e \u003cul style=\"list-style: none; padding: 0; margin: 0;\"\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Balm-to-oil formula warms on contact to effortlessly dissolve waterproof makeup, sunscreen, and impurities\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Removes mascara and eyeliner without blurring vision or stinging eyes — no separate makeup remover needed\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Rice bran and grain extracts leave skin feeling hydrated, soft, and never stripped\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Suitable for all skin types — vegan and fragrance-free formula\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e First step of a double cleanse — follow with Green Plum Refreshing Cleanser for a thorough clean\u003c\/li\u003e \u003c\/ul\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":44987971993807,"sku":"TG-000991","price":4849.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/8362\/5167\/files\/99_a62790bf-48e1-45e6-a37e-e678f2514683.png?v=1776515976"},{"product_id":"beauty-of-joseon-apricot-blossom-peeling-gel-100ml","title":"Beauty Of Joseon Apricot Blossom Peeling Gel 100Ml","description":"\u003cp class=\"about-intro\"\u003eThis smoothing gel cleanser is infused with plum blossom water and plant-based exfoliants to improve the look of dullness and uneven texture. Use it on your face + body to reveal naturally radiant results.\u003c\/p\u003e \u003cdiv class=\"sub-title\"\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/div\u003e \u003cul style=\"list-style: none; padding: 0; margin: 0;\"\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e PHA (the gentlest exfoliating acid) combined with physical exfoliation lifts away dead skin cell buildup\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Apricot blossom extract brightens and helps improve the appearance of dullness and uneven texture\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Gentle enough for sensitive skin — non-abrasive gel that pills on contact for visible exfoliation\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Suitable for use on both face and body\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Vegan and fragrance-free — 100ml\u003c\/li\u003e \u003c\/ul\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":44987972026575,"sku":"TG-000980","price":4099.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/8362\/5167\/files\/35.png?v=1776515977"},{"product_id":"beauty-of-joseon-calming-serum-green-tea-panthenol","title":"Beauty Of Joseon Calming Serum : Green Tea + Panthenol","description":"\u003cp class=\"about-intro\"\u003eCalming Serum: Green Tea + Panthenol is a soothing, lightweight serum formulated with 76% green tea leaf water and 2% Panthenol to calm redness, strengthen the moisture barrier, and deliver lasting, comfortable hydration for sensitive and reactive skin.\u003c\/p\u003e \u003cdiv class=\"sub-title\"\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/div\u003e \u003cul style=\"list-style: none; padding: 0; margin: 0;\"\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e 76% green tea leaf water is rich in catechins and Vitamin C that soothe UV-damaged, stressed skin\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e 2% Panthenol strengthens the skin's moisture barrier and delivers lasting, comfortable hydration\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Reduces the appearance of redness and irritation for a calmer, more even complexion\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Lightweight, non-sticky texture suitable for all skin types, especially sensitive and blemish-prone\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Vegan formula — use morning and night\u003c\/li\u003e \u003c\/ul\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":44987972059343,"sku":"TG-000981","price":4099.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/8362\/5167\/files\/3_f86c63e8-005a-4af5-a052-420f729d8495.png?v=1776515979"},{"product_id":"beauty-of-joseon-green-plum-refreshing-toner-aha-bha-150ml","title":"Beauty of Joseon - Green Plum Refreshing Toner AHA + BHA\/150ml","description":"\u003cp class=\"about-intro\"\u003eGreen Plum Refreshing Toner: AHA + BHA is a gentle exfoliating toner with green plum water and Mung Bean extract that smooths away dead skin cells, unclogs pores, and refreshes skin texture — leaving a brighter, softer, more even complexion.\u003c\/p\u003e \u003cdiv class=\"sub-title\"\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/div\u003e \u003cul style=\"list-style: none; padding: 0; margin: 0;\"\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e AHA (glycolic acid) and BHA (salicylic acid) gently dissolve dead skin cells and clear clogged pores\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Green plum water brightens and refreshes the complexion after each use\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Mung bean extract soothes and nourishes skin while supporting barrier function\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Suitable for all skin types — delivers smoother, brighter skin texture with regular use\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Vegan and fragrance-free — always apply sunscreen during the day when using acids\u003c\/li\u003e \u003c\/ul\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":44987972092111,"sku":"TG-000987","price":6199.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/8362\/5167\/files\/BOJ-95655.webp?v=1776515980"},{"product_id":"beauty-of-joseon-glow-replenishing-rice-milk-150ml","title":"Beauty Of Joseon Glow Replenishing Rice Milk\/150ml","description":"\u003cp class=\"about-intro\"\u003eGlow Replenishing Rice Milk is an innovative dual-layer toner with a unique rice-infused moisture layer and a sebum-control powder layer — delivering intense hydration while balancing excess sebum for skin that is glowy but not greasy.\u003c\/p\u003e \u003cdiv class=\"sub-title\"\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/div\u003e \u003cul style=\"list-style: none; padding: 0; margin: 0;\"\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Unique dual-layer formula — shake to combine a moisture layer and a sebum-control powder layer\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Rice extract delivers amino acids and minerals for long-lasting hydration inspired by Joseon beauty rituals\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Sebum-control powder layer helps balance excess oil and minimise the appearance of pores\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Suitable for all skin types, including oily and combination skin\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Use morning and night for hydration and oil-balance throughout the day\u003c\/li\u003e \u003c\/ul\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":44987972124879,"sku":"TG-012078","price":5659.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/8362\/5167\/files\/BOJ-30239.webp?v=1776515981"},{"product_id":"beauty-of-joseon-revive-eye-serum-ginseng-retinal","title":"Beauty of Joseon - Revive Eye Serum Ginseng + Retinal - 30Ml","description":"\u003cp class=\"about-intro\"\u003eA powerful Korean eye cream with a fast-absorbing serum texture that helps target the look of wrinkles, brighten, and hydrate for firmer-looking refreshed under eyes.\u003c\/p\u003e \u003cdiv class=\"sub-title\"\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/div\u003e \u003cul style=\"list-style: none; padding: 0; margin: 0;\"\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Panax ginseng root water provides saponin-rich antioxidants to energise and revitalise the eye area\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Retinal (highly effective Vitamin A) targets the appearance of fine lines, wrinkles, and loss of firmness\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Niacinamide brightens the look of dark circles and uneven skin tone around the eyes\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Lightweight, fast-absorbing serum texture — comfortable for morning and evening use\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Suitable for all skin types — 30ml full size\u003c\/li\u003e \u003c\/ul\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":44987972157647,"sku":"TG-000995","price":3999.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/8362\/5167\/files\/TG-000995.jpg?v=1776515982"},{"product_id":"beauty-of-joseon-relief-sun-rice-probiotics-spf50-pa-10ml-copy","title":"Beauty Of Joseon - Relief Sun Aqua Fresh : Rice + B5 Mini 10ml","description":"\u003cp\u003e\u003cb\u003eImportant: \u003c\/b\u003e'Not for Sale' on packaging is a manufacturer's distribution label only — your purchase is completely valid and authentic.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBenefits:\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eA more hydrated version of Beauty of Joseon's best loving sunscreen protects all skin type users from strong UV rays with SPF 50+ PA++++ broad spectrum.\u003cbr\u003e \u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e \u003cli\u003eFormulated with Panthenol to enhance skin moisture barrier and offer instant calming effect to irritated and dry skin especially under strong sun rays.\u003cbr\u003e \u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e \u003cli\u003eEnriched with Rice Seed Water to gently nourish skin and promote a healthy-looking and plump complexion.\u003cbr\u003e \u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e \u003cli\u003eFeatures a lightweight fluid-type texture that leaves a refreshing finish without any white cast or sticky feeling.\u003cbr\u003e \u003cp\u003e \u003c\/p\u003e \u003c\/li\u003e \u003cli\u003eSuitable for all skin types especially for oily to combination skin users.\u003cbr\u003e\u003cbr\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eHow to use:\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAs the last step of your skincare routine, apply a moderate amount onto your skin evenly and reapply every 3-5 hours.\u003cbr\u003e \u003c\/li\u003e \u003c\/ul\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":44987972190415,"sku":"TG-026948","price":1199.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/8362\/5167\/files\/relief-sunscreen-aqua-fresh-1_cb1ecfd1-29b0-44b1-826f-add3f2a2a74b.webp?v=1776515984"},{"product_id":"beauty-of-joseon-ginseng-essence-water","title":"Beauty Of Joseon - Ginseng Essence Water 40Ml","description":"\u003cp class=\"about-intro\"\u003eGA barrier-boosting essence packed with ginseng water and niacinamide for lasting hydration, antioxidant benefits, and a glow boost.\u003c\/p\u003e \u003cdiv class=\"sub-title\"\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/div\u003e \u003cul style=\"list-style: none; padding: 0; margin: 0;\"\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e 80% Panax ginseng root water delivers saponin-rich antioxidant benefits for a visible glow boost\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Niacinamide balances moisture levels, shields against external stressors, and reinforces the skin's barrier\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Gently sweeps away dead skin cell buildup for a smoother, brighter, and more even complexion\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Deeply nourishes for intense, long-lasting hydration that keeps skin looking healthy and plump\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Suitable for all skin types — 40ml travel-friendly size\u003c\/li\u003e \u003c\/ul\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":44987972223183,"sku":"TG-000983","price":2499.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/8362\/5167\/files\/Beauty_Of_Joseon_-_Ginseng_Essence_Water_40Ml.png?v=1776515984"},{"product_id":"beauty-of-joseon-matte-sun-stick-mugwort-camilia-spf-50-pa-1","title":"Beauty of Joseon Matte Sun Stick Mugwort + Camilia (SPF 50+ PA++++)","description":"\u003cp class=\"about-intro\"\u003eA Beauty of Joseon x @glowbyramon collaboration. Slip this sebum-controlling matte sun stick in your bag so you can easily reapply on the go, even over makeup. Infused with artemisia capillaris and green tea. Leaves a non-greasy, soft-matte finish.\u003c\/p\u003e \u003cdiv class=\"sub-title\"\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/div\u003e \u003cul style=\"list-style: none; padding: 0; margin: 0;\"\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e SPF50+ PA++++ broad-spectrum UV protection in a convenient, portable solid stick format\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Mugwort extract soothes and calms skin while the matte finish controls excess sebum\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Camellia oil (Camellia Sinensis) nourishes and conditions skin with each application\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Glides on smoothly with no white cast for easy, mess-free reapplication over makeup\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Vegan and fragrance-free — suitable for all skin types\u003c\/li\u003e \u003c\/ul\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":44987972255951,"sku":"TG-000990","price":3949.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/8362\/5167\/files\/Beauty-of-Joseon-Matte-Sun-Stick-Mugwort-Camelia-SPF-50--PA--18gm.png?v=1776515985"},{"product_id":"beauty-of-joseon-revive-eye-serum-ginseng-retinal-10ml","title":"Beauty of Joseon Revive Eye Serum : Ginseng Retinal 10ml","description":"\u003cp class=\"about-intro\"\u003e\u003cb\u003eImportant: \u003c\/b\u003e'Not for Sale' on packaging is a manufacturer's distribution label only — your purchase is completely valid and authentic.\u003cbr\u003e\u003cbr\u003eRevive Eye Serum: Ginseng + Retinal is a targeted eye treatment with a lightweight, silky texture that harnesses ginseng and retinal to revitalise the appearance of ageing signs around the delicate eye area — firming, brightening, and hydrating with every application.\u003c\/p\u003e \u003cdiv class=\"sub-title\"\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/div\u003e \u003cul style=\"list-style: none; padding: 0; margin: 0;\"\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Panax ginseng root water provides saponin-rich antioxidant benefits to energise and revitalise the eye area\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Retinal (a highly effective Vitamin A derivative) targets the appearance of fine lines and wrinkles\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Niacinamide brightens the look of dark circles and uneven tone around the eyes\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Lightweight, fast-absorbing serum texture that is non-greasy and comfortable to wear\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Suitable for all skin types — use morning and night\u003c\/li\u003e \u003c\/ul\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":44987972288719,"sku":"TG-012223","price":1539.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/8362\/5167\/files\/BOJ-190288_5fe65f3a-168c-4e5f-b55c-1926ae2a9ac6.webp?v=1776515986"},{"product_id":"beauty-of-joseon-hanbang-serum-discovery-kit","title":"Beauty of Joseon Hanbang Serum Discovery Kit","description":"\u003cp class=\"about-intro\"\u003eThe Hanbang Serum Discovery Kit is a curated set of all four of Beauty of Joseon's bestselling serums in travel-friendly sizes — allowing you to explore and build a personalised Hanbang skincare routine targeting a range of skin concerns.\u003c\/p\u003e \u003cdiv class=\"sub-title\"\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/div\u003e \u003cul style=\"list-style: none; padding: 0; margin: 0;\"\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Curated set of 4 bestselling serums in travel-friendly 10ml sizes to build a personalised routine\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Calming Serum (Green Tea + Panthenol) soothes redness and sensitivity\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Glow Deep Serum (Rice + Alpha-Arbutin) targets dark spots and brightening (PM use recommended)\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Glow Serum (Propolis + Niacinamide) refines pores and balances sebum\u003c\/li\u003e \u003cli style=\"display: flex; align-items: center; margin-bottom: 10px; font-size: 15px;\"\u003e \u003cspan style=\"display: inline-flex; align-items: center; justify-content: center; background-color: #6a0dad; color: #ffffff; font-size: 12px; width: 20px; height: 20px; border-radius: 50%; margin-right: 10px;\"\u003e?\u003c\/span\u003e Revive Serum (Ginseng + Snail Mucin) firms, plumps, and boosts skin bounce\u003c\/li\u003e \u003c\/ul\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":44987972321487,"sku":"TG-000988","price":5699.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/8362\/5167\/files\/33_12ee4b5c-4eef-49d3-834e-b97ad92626f3.png?v=1776515987"},{"product_id":"beauty-of-joseon-relief-sun-rice-probiotics-spf50-pa-10ml","title":"Beauty Of Joseon Relief Sun : Rice + Probiotics (Spf50+ Pa++++) 10Ml","description":"\u003ch2\u003e\u003cb\u003eImportant: 'Not for Sale' on packaging is a manufacturer's distribution label only — your purchase is completely valid and authentic.\u003cbr\u003e\u003cbr\u003eProduct Description\u003c\/b\u003e\u003c\/h2\u003e \u003cp\u003e\u003cspan\u003eRelief Sun is a lightweight and creamy type organic sunscreen that's comfortable on skin. Even if you apply a large amount several times, it is not sticky and gives a moist finish like that of a light moisturizing cream. Containing 30% rice extract and grain fermented extracts, it provides moisture and nourishment to the skin. Suitable for all skin types.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\u003cspan\u003eLightweight cream texture.\u003c\/span\u003e\u003c\/li\u003e \u003cli\u003e\u003cspan\u003eIt is similar to a light moisturizing cream, and it is not sticky or slippery even if you apply it several times.\u003c\/span\u003e\u003c\/li\u003e \u003cli\u003e\u003cspan\u003eAfter absorption, it provides a natural glow without a white cast.\u003c\/span\u003e\u003c\/li\u003e \u003cli\u003e\u003cspan\u003eEven if you apply a large amount before makeup, it does not clump or get cakey.\u003c\/span\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cbr\u003e\u003cspan\u003eRice extract 30% + Grain fermented extracts\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eRice and grain fermented extracts are rich in vitamins B, C, E, amino acids, and minerals which help to moisturize dry skin and comfortably calm the skin.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e10ml\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e \u003ch2\u003e\u003cb\u003eHow to Use\u003c\/b\u003e\u003c\/h2\u003e \u003cp\u003e\u003cspan\u003eTake an appropriate amount of sunscreen and apply it onto your face and neck.\u003c\/span\u003e\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eNote: This is a travel sized packaging and the item will have NOT FOR SALE mentioned on it.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":44987972354255,"sku":"TG-000993","price":949.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/8362\/5167\/files\/BeautyofJoseon-ReliefSunRice_ProbioticsSPF50_PA_50ml-1000x1000_jpg.webp?v=1776515988"}],"url":"https:\/\/cosmeticsoclock.com\/collections\/beauty-of-joseon.oembed","provider":"Cosmeticoclock","version":"1.0","type":"link"}